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Our board and management team.

Our passionate leadership team is located right across Australia, so you know you will also have support close by.

Synchron board


Don Trapnell

Don Trapnell

Chairman

Don Trapnell has 50 years of experience in financial services and is an Honorary Lifetime Member of the Australian and NZ Institute of Insurance and Finance. Don has been a principal of financial services distribution organisations since 1989. He is a director and chairman of the Synchron subsidiary and a significant WTL shareholder.

John Prossor

John Prossor

Executive Director

John Prossor has been a financial adviser for more than 35 years and has worked in financial services for over 50 years. He holds responsibilities across compliance, regulatory and professional indemnity insurance matters. John is an executive director of Synchron and a significant shareholder of its ASX parent WT Financial Group Limited.

Keith Cullen

Keith Cullen

Executive Director

Keith Cullen is the founder and managing director of Synchron’s parent company, WT Financial Group Limited and is its largest (non-institutional) shareholder. He has 37 years of experience as a corporate executive and entrepreneur across the broadcast media, technology, and financial services sectors. Keith successfully conceived and implemented the strategy to pivot the group from its previous B2C focus to a primarily B2B focus through the acquisitions of Wealth Today, Sentry Group, and Synchron.

Synchron management team


Sarah Congdon

Sarah Congdon

Regional Manager, Victoria and Tasmania

Sarah Congdon has more than 20 years of experience in financial services in roles including insurance adviser for MLC Insurance before joining Synchron as a regional manager. Sarah has built a career on initiating, managing, strengthening and maintaining strong client relationships, and a drive for new challenges.

Bernie Fernandes

Bernie Fernandes

Regional Manager, Western Australia

Bernie Fernandes has more than 20 years of experience as an underwriter, in business development, and in risk and funds management. He has won multiple awards for new-business inflows and retention. Bernie joined Synchron in 2012 and has grown the WA network from 14 to around 100 advisers.

Ben Donohue

Ben Donohue

Regional Manager, Queensland/NSW

Ben Donohue commenced in financial services in 2005. He has experience across retail life insurance, retirement income, and aged care, with the majority of his professional life spent at Asteron Life and Challenger. Ben was appointed to the position of QLD State Manager for Synchron in 2021.

Emma Crothers

Emma Crothers

Regional Manager, South Australia/NT and WA

Emma Crothers has an extensive background in financial services having held a variety of project management, sales, and support roles. A graduate of Synchron’s coveted Next Gen professional development program and Money Management BDM of the Year finalist. Emma was appointed State Manager of SA and NT in early 2022.

Danny Maher

Danny Maher

Regional Manager, East Coast

Danny Maher is an industry executive with a broad range of experience across 40 years in financial services in GM, RM, and head of distribution roles with Tower (TAL) and Netwealth – and most recently 9 years with Synchron sister company, Sentry Group with responsibility for Eastern Seaboard advisory network.